Using Dance to Make a Point

dancers inspire people to rock the vote!

Dance can be a powerful motivator.  It’s energetic and engaging and keeps people’s attention.  I’ve talked about how much I enjoy the creative use of dance in advertising, but it’s also used to make people think, to inform, and to combat apathy.

One of my favorite examples is Rock the Vote. These guys make funny, engaging, creative videos to encourage responsibility and they almost always use dance.  Check out this example:

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Wasn’t that fun?  If you want to see more of them, look them up on youtube.  They make a point of letting individual groups of people know they count and that they can make a difference.  And dance is one of their favorite tools.

by LaurieAnn Lepoff

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